Apple Music reportedly reached 10 million subscribers milestone as per a Financial Times report. Launched only a bit more than half a year ago, Apple Music took off in 100 countries at the same time. If the figure is accurate, 10 million subscribers is a considerable increase from the 6.5 million paid subscribers claimed by Tim Cook just in October.
With the official resounding launch in June, Apple Music could be tested for free for a period of three months. Afterwards, both Android and iOS users who were hooked on the service has to pocket out 9.99 dollars per month to keep it.
Apple Music reportedly reached 10 million subscribers milestone, which is a considerable success for a half-year old music service. Just think of Spotify, a similar music service with comparable subscription fees that took 6 years to reach Apple Music’s roll call database. Currently, Spotify counts 20 million paid subscribers and 75 million monthly active listeners counting its free tier users. Both Apple Music and Spotify Premium cost 10 dollars per month.
Another music service representing serious competition – although it offers customized radio listening – is Pandora. Pandora announced a 3.9 million paid subscriptions database and 78 million active listeners per month.
With this kind of competition, it is quite remarkable that Apple Music reached the 10 million subscribers milestone in such a short time. Moreover, Apple’s iTunes was ruined by online streaming services. Returning to a full scene in the online listening space and making such a strong comeback deserves some credit.
The 10 million subscribers milestone hasn’t been commented upon by Apple so far. Nonetheless, provided the figure is accurate, one particular reason that could have led here is the simultaneous launch of Apple Music in 100 countries at the same time.
Apple didn’t waste any time from this perspective. A massive campaign for Apple Music has been observed with iOS devices too. Apple Music sign-up offer is there right when your iOS device will greet you for the first time. iOS and iTunes interfaces are around constantly. Are the 10 dollars per month really worth it? It seems so for at least 10 million people. If Apple keeps it up, Apple Music could become the biggest streaming music service by this time next year.
Photo Credits: Flickr