In February several retailers announced that they were going to drop Ivanka Trump’s clothing line and products because they were ‘not performing.’ Most notably was when Nordstrom announced that it was no longer going to carry her products which made international headlines.
On Wednesday Abigail Klem who is now the acting president for Ivanka’s brand made a huge announcement.
Since the beginning of February, they were some of the best performing weeks in the history of the brand. For several different retailers Ivanka Trump was a top performer online, and in some of the categories, it was the [brand’s] best performance ever.
Klem continued saying:
“We actually feel super optimistic because, I think, one, a lot of people support Ivanka, even across both political parties. And then I think a lot of other people feel like, ‘Oh, I didn’t know Ivanka had a shoe line.’ ‘Oh, I didn’t know she had a handbag line.’ And they’re buying it
According to Lyst which monitors retail data since January Ivanka’s sales have gone up 346% despite retailers dropping her products and the media claiming she’s finished. Sarah Tanner the public relations officer from Lyst explained:
We often noticed sales and search data are related to current events. During the presidential campaign last year, we saw a 460 percent increase in searches for pantsuits, which we likely tied to Hillary Clinton’s affinity for the style. In the same vein, the Trump brand has largely been in the news many times during February, and it wouldn’t be surprising to say that resulted in increased sales, in many calls for supporting the brand that we’ve seen online and throughout the last couple of months.
Despite the forces of elites, retailers, and the media they just can’t keep a good Trump down. The fact that media and Democrats take satisfaction in an American company having poor sales is awful. Good for America that we don’t let the media and companies stop us from doing what we want and buying what we want.
Source: FOX News