With the new upcoming update, Twitter can finally be viewed without logging in. The company seems to understand the value and interest of people who do not have an account on the social media platform.
In order to do so, Twitter will have a brand new homepage that will allow logged-out people to browse through countless posts, pictures and videos. This homepage is already available in the United States and Japan, but after the new update will be introduced it will spread to 23 more countries. Furthermore, this is expected to draw more users to the social media platform, especially since the homepage is far more easy to understand and use.
The company has had some struggles lately with growing its user base, and this seems to be the most inspired decision to invite more people to explore it. Twitter has previously stated that it has about 500 million users that take a look at its posts without creating an account or logging in. As a result, the company has experimented with various ways of reaching and monetizing audience and this is the result.
Apart from the homepage, it seems logged-out users will also be able to see Promoted Tweets. The company is also working on a method to display Twitter profiles to those who do not have accounts on the social media platform.
The new homepage was firstly displayed last year and it gave users the opportunity of choosing between various topics such as news, entertainment, sports and technology. After a couple of tweaks and updates, it now includes special Featured content, as well as Moments.
The update will not only be applied to Internet browsers, but also to the Twitter mobile application. The company stated in its announcement that from now on people will be able to follow news as they unfold, take part to game discussions and see exchanges between famous celebrities, all without being required to sign in.
The new countries that will benefit from the web browser update are Canada, Mexico, Australia, United Kingdom, France, Italy, Germany, Netherlands, Spain, Portugal, Argentina, Brazil, Colombia, South Korea, India, Indonesia, Saudi Arabia, Taiwan, Kenya, Nigeria and South Africa. They will also receive the mobile homepage, along with the United States and Japan.
As Twitter can finally be viewed without logging in, we can only wonder whether other social media platforms will attempt the same strategy to gain more users in this virtual battle.
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